Project SP+OCULAR is a social media analytics project at its core. The main objectives are analysing and developing tools to allow SP Coporate Communications better understand the public's opinon regarding SP VS other Polytechnics and SP Open House as well as their effectiveness of their marketing initiatives.

By using our analysis, we needed to determine if visitors had a meaningful experience, acquired a deeper understanding of SP, their impression of course counselling and Career Interest Profiling as well as what SP has to offer after visiting SP Open House. This is to ensure that they are able to make an informed choice and if they plan to select SP as their choice of Polytechnic.